Established in 1958, Hongqi produced luxury vehicles for government officials and state ceremonies. Today, Hongqi is one of the leading luxury car manufacturers offering customers an exceptional and unique range of vehicles that combines Chinese craftsmanship with modern design and patented technological advancements only found in Hongqi models

The brand concept of Hongqi highlights "new nobility", "new exquisiteness" and "new feelings", and deeply integrates oriental traditional culture with world advanced culture, cutting-edge science and technology, and fine emotional experience to create excellent products and services.